STOCKHOLM, 14 June 2012. 24MAS?s newly appointed CEO Lars Lindqvist has been commissioned by the Board to prepare the company for an IPO in the US. The decision is rooted partly in 24MAS?s positive development with double-digit turnover in the past year and the fact that the Board has secured funding for expansion and planned acquisitions. The company is scheduling its IPO for the second quarter of 2013.

The Board and management team, along with their multiple advisers, have in recent months drawn up a detailed plan, which will be released in stages over the coming months.

?By recruiting Lars Lindqvist, who has a solid financial background and experience in NASDAQ, we can now publish 24MAS?s plans in the US. Lars will capitalize on the company's success and this, together with our initial public offering, will provide the best possible returns for shareholders,? says Fredrik Palmaeus, Acting Chairman of 24MAS.

For 24MAS, choosing the US market for its initial public offering is only natural since much of the world's mobile revenues are derived from there. The company's global reach of 120 contracted mobile operators with over three billion users is an attractive channel that has created great interest from US-based investors, partners, and customers.

?The US market offers great potential for a company like 24MAS and to be able to go public in one of the world's largest markets is a fantastic opportunity, which will bring tremendous  gains for our customers, shareholders, and employees,? says Lars Lindqvist, CEO of 24MAS.

24MAS has already started implementing its operational agenda for the introduction. This will result in both recruitment of key staff and setting up of new offices on the East and West coast of the US. The company is eyeing several strategic acquisitions that will create its B2C business unit. This will be an important part of 24MAS?s strategy for social media and the use of its global advertising channel.

?We are in a favourable position as the company has built up capital stock from existing shares. This allows for the planned acquisition strategy, which is an important part of our IPO,? explained Mr. Lindqvist.

24MAS?s newly appointed CEO Lars Lindqvist has been commissioned by the Board to prepare the company for an IPO in the U.S. The decision is rooted partly in 24MAS?s positive development with double-digit turnover in the past year and the fact that the Board has secured funding for expansion and planned acquisitions. The company is scheduling its IPO for the second quarter of 2013.

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