Viaplay secures MotoGP™ rights in every Nordic country

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Viaplay secures MotoGP™ rights in every Nordic country
Viaplay secures MotoGP™ rights in every Nordic country




  • Up to 400 hours of top-class motorcycle racing to stream on Viaplay every year
  • MotoGP™ has a global fanbase of hundreds of millions
  • Six-season deal reinforces Viaplay’s position as streaming home of world’s best motorsport

Viaplay Group has extended its exclusive rights to MotoGP™ motorcycle racing in Sweden, Norway and Denmark, while adding Finland and Iceland for the first time. Viaplay will stream up to 400 live hours of the world’s leading motorcycle racing championship in all five countries every year until 2028. MotoGP™’s global fanbase is in the hundreds of millions, and the agreement reinforces Viaplay’s position as the streaming home of world-class motorsport, with a rights portfolio that also includes Formula 1 in 10 European countries, INDYCAR SERIES in nine countries and much more.

The 2023 FIM MotoGP™ World Championship starts on 26 March with the Grande Prémio de Portugal, and will span 21 high-adrenaline races across 18 countries on five continents, concluding at Valencia’s Circuit Ricardo Tormo on 26 November. The reigning champion is Ducati’s Francesco Bagnaia, who completed a record 91-point overhaul in 2022 to capture the title on the season’s final day, as competition for the crown once again went down to the wire.

In addition to the FIM MotoGP™ World Championship, Viaplay will show live racing from the Moto2 and Moto3 classes, where the premier-class stars of the future hone their craft and create their own incredible spectacle. Selected races from all classes will be shown with local-language commentators.

Peter Nørrelund, Viaplay Group Chief Sports Officer: “MotoGP™’s global popularity is accelerating almost as quickly as its bikes. The upcoming 75th season will reach more fans than ever, headlined by comeback king Francesco Bagnaia – Italy’s biggest MotoGP™ star since the legendary Valentino Rossi. Viaplay is the home of the world’s top motorsport on four wheels, so adding the best on two wheels is a natural step – and great news for our viewers across the Nordic region.”

Alex Arroyo, Head of Media Rights for MotoGP™: “We’re really happy to extend our agreement with Viaplay for another six seasons and to see our partnership extend from Sweden, Norway and Denmark to include Finland and Iceland. MotoGP™ enters a new era in 2023 as the MotoGP™ Sprint debuts at every event, and we have more races than ever with a 21-stop calendar. There’s a lot to be excited about and we’re delighted our fans in Sweden, Norway, Denmark, Finland and Iceland will be able to enjoy such high-quality, accessible coverage from Viaplay.”

Alongside MotoGP™, Formula 1 and INDYCAR SERIES, Viaplay Group holds Nordic rights to Formula 2, NASCAR, Porsche Supercup, IMSA Series, Nürburgring 24 Hours, Ferrari Challenge and DTM.

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NOTES TO EDITORS

Viaplay Group AB (publ) is the international entertainment provider. Our Viaplay streaming service is available direct-to-consumer in every Nordic and Baltic country, Poland, the Netherlands and the UK, and we are expanding rapidly by launching in the US and Canada in 2023. Every day, millions of customers enjoy our unique entertainment offering, including acclaimed Viaplay Series, Films and more, and an unrivalled line-up of premium live sports. In addition, our innovative Viaplay Select branded content concept makes Viaplay’s compelling storytelling available to partners around the world. From streaming to TV channels, radio stations and production companies, our purpose is to tell stories, touch lives and expand worlds. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).

Contact us:
press@viaplaygroup.com (or: +46 73 699 1700)
investors@viaplaygroup.com (or: +44 7768 440 414)

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