Viaplay Group announces new operating model and changes to management team

Viaplay Group announces new operating model and changes to management team
Viaplay Group announces new operating model and changes to management team

Viaplay Group (“the Group”) today announced a new Nordic country-based operating model and changes to its executive management team. This follows the announcement on 5 June of changes to the Group’s short-term outlook for 2023, and the appointment of Jørgen Madsen Lindemann as President and CEO. The new operating model will enable improved operating efficiency and performance, sharpen the Group’s focus on the development of market-relevant product offerings, and accelerate the ongoing review of the Group’s operations and return on investment. An update on the Group’s medium-term outlook will be provided no later than in conjunction with the publication of the Group’s Q2 results on 20 July.

The new Nordic operating model will be based around country management teams with full responsibility for the daily operation and strategic development of the businesses, including full line of sight and accountability for sales, costs, profitability, cashflows, content, marketing and people operations. The corporate and central functions will be reviewed and adapted accordingly. Jørgen Madsen Lindemann will be interim CEO of the Swedish and Finnish operations while the search is made for a permanent appointment. Lars Bo Jeppesen has been appointed as EVP and CEO of the Danish and Icelandic operations and will join on 1 August. Kenneth Andresen has been appointed as interim CEO of the Norwegian operation. Peter Nørrelund, who recently rejoined the Group as EVP and Chief Sports & Business Development Officer, will also take on responsibility for the Group’s operations in the Netherlands, Poland, Baltics, and the UK. The other members of the executive leadership team reporting into the Group CEO are: Enrique Patrickson (EVP, Chief Financial Officer and Head of Strategy and M&A); Philip Wågnert (EVP and Chief Technology & Product Officer); My Perrone (EVP and Group General Counsel); Matthew Hooper (returning to his role as EVP and Chief Corporate Affairs Officer); Vanda Rapti (EVP, Viaplay Select & Content Distribution); and Christian Albeck (EVP, Content Acquisition).

Further information about these team members is available here. The new operating model and changes to the Group’s executive management team will be effective from 1 July, and each leader will review their organisations to ensure full optimisation and focus. The financial impact of the resulting changes will be announced as part of the update on or before 20 July.

Jørgen Madsen Lindemann, President and CEO: “This is the first of what will be a number of step changes to ensure that we are investing in the areas where we see the greatest potential, that we are laser focused on the daily business of creating locally relevant products and experiences, and that we are as close as possible to our customers. We are reviewing the competitiveness of all of our operations, and will make the necessary changes in order to drive higher performance levels and improve the returns on our content and technology investments.”    

“The new team has the competence, experience and passion to drive the business forward. The new set-up provides both continuity and challenge, which are both essential elements in how we will run the Group together. We have very dedicated and talented teams across the Group, and this new set-up will enable the effective combination of our creative and commercial priorities.”



Viaplay Group AB (publ) is the international entertainment provider. Our Viaplay streaming service is available direct-to-consumer in every Nordic and Baltic country, Poland, the Netherlands, the UK, the US and Canada. Every day, millions of customers enjoy our unique entertainment offering, including acclaimed Viaplay Series, Films and more, and an unrivalled line-up of premium live sports. In addition, our innovative Viaplay Select branded content concept makes Viaplay’s compelling storytelling available to partners around the world. From streaming to TV channels, radio stations and production companies, our purpose is to tell stories, touch lives and expand worlds. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).

This information was submitted for publication by the contact person below on 28 June 2023 at 11:30 CEST.

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